Ecommerce
Build an online store that works for your business
Standard, Shopify, and custom online stores built around how you sell, fulfill, and connect orders to the rest of the business.
For: Retail and D2C brands growing beyond manual order handling
Your online store should do more than display products. It should make it easy for customers to discover products, understand what they are buying, place orders, and make payments — while giving your team a simple way to manage products, orders, and inventory.
TechNewWings builds ecommerce solutions based on how your business actually operates, from straightforward online stores to fully customized ecommerce systems connected with your business operations.
Three ways to sell online
What We Offer
We provide different ecommerce solutions depending on the size, workflow, and requirements of the business.
01 — Standard Ecommerce
A professional ecommerce website for businesses that want to start selling products online with the essential store features.
02 — Shopify Ecommerce
A managed platform for businesses that want to launch and run a store without maintaining the entire technical infrastructure.
03 — Custom Ecommerce
A system built around custom pricing, wholesale, complex product rules, branches, or ERP and POS workflows.
01 — Standard Ecommerce
A professional store with the essentials
- Professional ecommerce website design
- Mobile-friendly storefront
- Product and category management
- Product images and descriptions
- Product variants such as size, colour, or other options
- Product search
- Product filtering
- Shopping cart
- Wishlist
- Customer accounts
- Checkout system
- Online payment integration
- Coupon and discount management
- Order management
- Basic inventory management
- Delivery information
- Customer notifications
- Admin dashboard
- Basic ecommerce SEO structure
How it works
- Discover products
- View details
- Add to cart
- Checkout
- Pay
- Place order
- Products
- Orders
- Customers
- Inventory
- Discounts
- Store information
Best for
- Retail businesses
- Small and medium-sized businesses
- Product-based businesses
- Local brands moving their business online
- Businesses currently taking orders through WhatsApp or social media
- Businesses starting ecommerce for the first time
If the business needs a professional online store without complicated rules or highly customized workflows, a standard ecommerce solution can provide what is needed to start selling in an organized way.
02 — Shopify Ecommerce
Launch Faster With a Managed Ecommerce Platform
Shopify is a managed ecommerce platform for businesses that want to launch and manage an online store without running the entire technical infrastructure. We design and configure the store around your brand, products, and customer journey.
- Shopify store setup
- Custom Shopify design
- Theme customization
- Homepage design
- Product page design
- Collection and category setup
- Product setup and variants
- Navigation and menu structure
- Payment configuration
- Shipping configuration
- Custom sections
- Custom templates where required
- Third-party app integrations
- Ecommerce SEO setup and product SEO
- Search-friendly content structure
- Analytics and tracking setup where required
- Conversion-focused storefront design
- Discover
- Browse
- Product
- Cart
- Checkout
- Payment
- Order
Best for
- Businesses that want to launch quickly
- Standard retail ecommerce
- D2C brands
- Product brands
- Businesses that want easy store management
- Businesses that do not want to maintain their own ecommerce infrastructure
03 — Custom Ecommerce
Build the Ecommerce System Around Your Business
Some businesses have custom pricing, wholesale customers, complex product rules, multiple branches, special delivery conditions, ERP requirements, or workflows that standard platforms cannot handle easily.
- Custom storefront and product management
- Advanced product variants
- Custom pricing rules
- Customer-specific pricing
- Wholesale pricing
- B2B ecommerce
- Subscription-based selling
- Membership systems
- Loyalty systems
- Advanced coupon and discount rules
- Delivery zones and complex shipping rules
- Advanced inventory logic
- Multiple warehouse support
- Multi-vendor ecommerce
- Customer accounts
- Custom checkout and order workflows
- ERP, CRM, and POS integration
- Third-party API integrations
- Custom business dashboards
- Advanced reporting
When custom ecommerce makes sense
Different prices for different customers
A retail customer and a wholesale customer may need to see different prices.
Complex product rules
Products may have different combinations, options, or pricing conditions.
ERP integration
Orders, inventory, or customer information may need to move between the store and the company's ERP.
POS integration
Online and offline sales may need to work with the same product and inventory information.
Custom business workflow
The order process may need additional approval, verification, delivery, or operational steps.
Best for
- Growing ecommerce businesses
- Wholesale businesses
- Manufacturers
- Large product catalogs
- B2B businesses
- Businesses with custom pricing
- Businesses requiring ERP or POS integration
- Businesses with complex operational workflows
- Businesses that need complete control over their ecommerce system
Ecommerce features
Everything Your Online Store Needs
Product management
Manage products, descriptions, images, prices, categories, variants, and other product information from one place.
Product categories
Organize products into clear categories and collections so customers can find what they are looking for.
Product variants
Support options such as size, colour, quantity, model, or other variations.
Search and filters
Help customers find products using search, categories, and filters.
Shopping cart
Customers can review selected products, change quantities, and continue to checkout.
Wishlist
Allow customers to save products they may want to purchase later.
Customer accounts
Customers can create accounts and manage their profile, orders, and related information.
Checkout
A structured checkout where customers enter delivery information, select available options, and complete the order.
Online payments
Connect suitable payment providers so customers can pay through the available methods.
Coupons and discounts
Create promotional offers, discount codes, and other pricing incentives based on the requirement.
Order management
The team can view, manage, and track customer orders from the administration system.
Inventory management
Keep product stock organized and reduce the need to track inventory in separate places.
Delivery management
Manage delivery information and rules based on the business model and shipping setup.
Notifications
Send relevant order and customer notifications at different stages of the purchase journey.
Admin dashboard
A central place to manage products, orders, customers, and important store information.
SEO for ecommerce
Build a Store That Search Engines Can Understand
- Search-friendly website structure
- Product page optimization
- Category page optimization
- Product titles and descriptions
- Image optimization
- Internal linking
- Metadata
- Structured product information
- Mobile performance
- Page speed
- Technical SEO
- Search-friendly URLs
- Content optimization
Products should be presented so both customers and search systems can understand them. Deeper ongoing search work continues on the SEO solution when that is the requirement.
Performance and user experience
A Store Should Be Fast, Clear and Easy to Use
- Fast-loading pages
- Mobile-first experience
- Clear product information
- Simple navigation
- Easy product discovery
- Smooth cart experience
- Simple checkout flow
- Responsive design
- Optimized images and assets
- Performance-focused development
Help the customer move from product discovery to purchase with fewer unnecessary steps.
Ecommerce integrations
Connect Your Store With the Rest of Your Business
Payment systems
Connect the store with suitable payment providers for online transactions.
Shipping and delivery
Connect shipping or delivery services where required.
CRM
Customer and order information can be connected with CRM workflows where applicable.
ERP
Orders, inventory, and other relevant information can be connected with an ERP based on the required workflow.
POS
Online and offline sales can share product or inventory information where the business requires it.
Marketing platforms
Connect relevant marketing, analytics, and tracking systems.
Third-party APIs
Connect external platforms or services required by the business.
Technology stack
Technology Based on the Requirement
Shopify
Used when a business needs a managed ecommerce platform with faster setup and easier day-to-day store management.
Next.js
Used for fast, modern, and highly customizable storefronts where performance and flexibility matter.
Payload CMS
Can be used where the project needs a flexible content and product management system alongside a custom store.
Node.js
Used for backend services, business logic, APIs, and integrations in custom ecommerce systems where required.
PostgreSQL
Used as the database for custom systems that need reliable product, order, customer, and operational data.
Cloud and hosting
Hosting and infrastructure are selected for the project's performance, scale, security, and operations.
Which Ecommerce Solution Is Right for Your Business?
Standard Ecommerce
Choose this when you need a professional online store with the essential features required to sell products online.
Shopify Ecommerce
Choose this when you want to launch faster and prefer an easier-to-manage platform.
Custom Ecommerce
Choose this when the business has unique workflows, custom pricing, complex inventory, B2B requirements, or integrations with ERP, CRM, or POS.
We first understand how the business currently sells, manages products, and handles orders. Then we recommend the approach that fits, instead of forcing the business into a fixed platform.
Why TechNewWings for ecommerce
We Build More Than an Online Store
Customer side
- Discover
- Browse
- Product
- Cart
- Checkout
- Payment
- Order
Business side
- Products
- Inventory
- Orders
- Customers
- Payments
- Delivery
- Reports
When required
- Ecommerce
- CRM
- ERP
- POS
- Marketing
- Automation
Who We Build Ecommerce For
- Retail businesses
- D2C brands
- Manufacturers
- Wholesale businesses
- Local product businesses
- Fashion brands
- Food and product brands
- Beauty and lifestyle businesses
- Businesses selling through Instagram and WhatsApp
- Businesses moving from offline sales to online sales
- Growing ecommerce businesses
- Businesses requiring custom ecommerce workflows
How we start
We don't start by asking you to choose a fixed package
- What you sell
- How customers currently place orders
- How you manage products
- How you manage inventory
- How payments are handled
- How delivery is managed
- Whether you have physical stores
- Whether you use POS
- Whether you already use ERP or CRM
- What needs to be automated
- What problems your current process has
FAQ
Do you only work with Shopify?▾
No. Shopify is a strong option for many brands, but we also build custom commerce when workflows require it.
Can orders sync to ERP later?▾
Yes. Commerce is designed to connect to inventory, ERP and CRM as you grow—not as a standalone storefront.
Related solutions
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Automation for repetitive steps, and agentic AI where understanding, classification, or extraction helps—with a person approving high-risk steps.
Planning to Take Your Business Online?
Tell us what you sell, how you currently manage orders, and what you want the online store to achieve.